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Leading E-Commerce Management at Zoie Health

Overview of Zoie Shop

Zoie Shop is the eCommerce arm of Zoie Health, designed to provide seamless access to women's health products, supplements, and essential healthcare solutions.

The platform focuses on offering a convenient shopping experience for customers looking for trusted health and wellness products. With an intuitive user interface, strategic marketing automation, and optimized product discovery, Zoie Shop aims to bridge the gap between digital healthcare services and direct-to-consumer (DTC) retail.

Brief Summary of My Responsibilities

I signed with Zoie Health to enhance their eCommerce operations, with a focus on the B2C sector.

Leveraging my expertise in marketing, design strategy, and automation, I played a pivotal role in improving user experience, launching innovative solutions, and driving audience engagement.

Below is a detailed breakdown of the challenges I addressed, the solutions I implemented, and the measurable results achieved.

Initial Analysis

The initial homepage design was functional but failed to scale.

It did not adhere to the Law of UX design which states that: “Users prefer your site to work the same way as all the other sites they already know.”

Competitors, such as South Africa's Dischem eCommerce platform, demonstrated a better grasp of usability for similar audiences.

Below are some of the pain points:

Limited Promo Space:

The design couldn’t support multiple campaigns, leading to clutter and increased cognitive load.

Overuse of Popups in a single session:

Excessive popups disrupted the user journey, increasing the bounce rate.

Low Product Visibility:

Key products lacked prominence, despite Zoie’s wide product catalog.

    Recommended Action

    I spearheaded a complete homepage redesign to tackle these issues:

    1. Optimized Layout

    Designed a scalable homepage that accommodated multiple campaigns without overwhelming users.

    2. Streamlined User Flow

    Reduced popup frequency to create a smoother navigation experience.

    3. Enhanced Product Visibility

    Introduced intuitive product categorization and prominent sections for top products and bestsellers.

    Results

    The redesigned homepage significantly improved usability, and positioned Zoie Health for scalable growth.

    Recommendation

    Continuous iterative design updates

    Introduced intuitive product categorization and prominent sections for top products and bestsellers.

    Benchmark against competitors to maintain industry-standard usability.

    Expand Product Visibility Strategies

    Leverage analytics to identify high-demand products and ensure they remain prominent on the homepage

    Test and optimize promotional campaigns for best performance.

    Conclusion

    By combining strategic design, data-driven marketing, and innovative solutions, I played a key role in driving the company’s eCommerce growth and establishing its position as a leader in the digital healthcare space.

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    Resources

    My collection of guides