Digital Strategist
David Yayo ˈdeɪvɪd jɑːˈjoʊ
Digital Marketing, Product Design, Website Design, Design Systems
View My Work
Professional Experience
A brief rundown of my recent career history. Full details can be found on my LinkedIn profile or download my CV here in PDF format.
I blend my expertise in design thinking, business strategy, and technology to craft solutions that improves user experiences, business visibility, and drive business growth.
Max-Migold Ltd
Mar 2024 - Present
I lead the development and execution of a comprehensive digital strategy at Max-Migold Ltd, a top facility management consultancy and training company in Nigeria. The goal is to solve key challenges around lead quality, engagement, and conversion by streamlining digital marketing efforts and enhancing lead management, including centralizing comms.
Zoie Health Technologies Pty. Ltd
May 2023 - Dec 2024
At Zoie Health, I played a key role in boosting eCommerce operations, enhancing digital experience, and driving lead generation for the company’s B2C wing. I combined my expertise in marketing, UI/UX design, automation, and product development to improve user engagement, increase conversions, and streamline workflows on the shop, shop app & EasyDoc. EasyDoc is an employee retention app designed to give affordable health benefits to frontline staff in South Africa.
Healthtracka Technologies Ltd
Oct 2022 - Oct 2023
Healthtracka makes lab testing easy and convenient in Nigeria with at-home sample collection and digital results in 1-3 days. Through effective teamwork and strategic collaboration, I successfully spearheaded the development and launch of new features and products at Healthtracka like the corporate booking website, blog, flourish care plan, doctors consultation, vaccines and more. Working closely with senior leadership, I played an instrumental role in testing and refining their most risky and ambitious concepts.
Rack-Centre
July 2020 - Oct 2022
Tasked with experience designing, and building responsive and accessible web experiences that work across devices and scale for a global audience. At Rack-Centre, I presented designs and key deliverables to peers and executive-level stakeholders. I setup marketing automations to align with digital marketing strategy.
Wab Digital Ltd
Website Design, Marketing & Automation
Jan 2020 - Sept 2022
I played a crucial role in shaping their design approach by implementing design systems. These and more are the excellent work I do at Wab Digital.
Resources
My collection of guides