View All My Work

Leading E-Commerce Management at Zoie Health

Overview of Zoie Shop

Zoie Shop is the eCommerce arm of Zoie Health, designed to provide seamless access to women's health products, supplements, and essential healthcare solutions.

Responsibilities
Initial Analysis
Recommended Actions
Results
Learn More

Brief Summary of My Responsibilities

I signed with Zoie Health to enhance their eCommerce operations, with a focus on the B2C sector.

Leveraging my expertise in marketing, design strategy, and automation, I played a pivotal role in improving user experience, launching innovative solutions, and driving audience engagement.

Below is a detailed breakdown of the challenges I addressed, the solutions I implemented, and the measurable results achieved.

Initial Analysis

Images are clickableClick to open in lightbox
  • All
  • Limited Promo Space
  • Low Product Visibility

The initial homepage design was functional but failed to scale.

It did not adhere to the Law of UX design which states that: “Users prefer your site to work the same way as all the other sites they already know.”

Competitors, such as South Africa's Dischem eCommerce platform, demonstrated a better grasp of usability for similar audiences.

Below are some of the pain points:

Limited Promo Space:

The design couldn’t support multiple campaigns, leading to clutter and increased cognitive load.

Overuse of Popups in a single session:

Excessive popups disrupted the user journey, increasing the bounce rate.

Low Product Visibility:

Key products lacked prominence, despite Zoie’s wide product catalog.

Recommended Action

I spearheaded a complete homepage redesign to tackle these issues:

1. Optimized Layout

Designed a scalable homepage that accommodated multiple campaigns without overwhelming users.

2. Streamlined User Flow

Reduced popup frequency to create a smoother navigation experience.

3. Enhanced Product Visibility

Introduced intuitive product categorization and prominent sections for top products and bestsellers.

Images are clickableClick to open in lightbox
Before
After

Results

The redesigned homepage is set to significantly improve usability, and position Zoie Health for scalable growth.

Recommendation

Continuous iterative design updates

Benchmark against competitors to maintain industry-standard usability.

Expand Product Visibility Strategies

Leverage analytics to identify high-demand products and ensure they remain prominent on the homepage

Test and optimize promotional campaigns for best performance.

Conclusion

By combining strategic design, data-driven marketing, and innovative solutions, I played a key role in driving the company’s eCommerce growth and establishing its position as a leader in the digital healthcare space.

View My Work

Resources

My collection of guides